The mission of the Fair Food Standards Council (FFSC) is to monitor the development of a sustainable agricultural industry that advances the human rights of farmworkers, the long-term interests of growers, and the ethical supply chain concerns of retail food companies through implementation of the Fair Food Program.

We are pleased to announce that as of October 2021, Watkins Farm, a sweet potato grower in North Carolina, has become the newest Participating Grower and the first of its industry in the Fair Food Program. Randall Watkins, owner at Watkins Farm, reflected on the news: “Having workers that feel valued and respected gives them passion and a love for what they do. It builds confidence and empowers them to speak up and seek help when needed. I want to make sure all my workers are protected and rewarded at the end of the day.”

Additionally, longtime Participating Grower Pacific Tomato Growers d/b/a Sunripe Certified Brands – the first major grower to sign a Fair Food agreement in 2010 – joined with Pete Pappas and Sons, Inc. and Tennessee-based Smoky Mountain Family Farms to become the newest tomato grower in the Fair Food Program as of June 2020.

Fresh Tulips LLC d/b/a Bloomia, a tulip and peony grower based in Virginia, also joined the Fair Food Program in June 2020 as the first flower grower to ensure that its workers are protected by the Fair Food Code of Conduct.

The Fair Food Standards Council looks forward to the collaborative partnerships that have already been initiated with these new growers, and the potential for future growth in North Carolina, Tennessee, the flower industry, as well as with any other growers interested in adopting the unique protections afforded by the Fair Food Program.